I’m Alicia, a Senior Brand Designer with 13+ years of experience crafting impactful, memorable brands rooted in story and strategy. From marketing campaigns to full visual identity systems, I focus on finding the harmony between creativity, strategy, and craft.

I’ve worked with diverse and innovative clients across industries including finance, e-commerce, technology, small business, and nonprofit organizations. I thrive most when collaborating with talented teams and partners, and I’m passionate about mentoring young designers.

When I’m not designing, you can find me dancing at Paramita Sound in downtown Detroit, drinking coffee at Ground Control Coffee Roasters, or spending time with my husband and cats.