Altair – A Global Leader in Computational Science and AI
Art Direction • Brand Strategy • Design Leadership • Campaign Design
As an Art Director on Altair’s corporate creative team, I provided the vision and creative direction for digital marketing campaigns focusing on specific industries and audiences. I collaborated with engineers, executives, and other company stakeholders to increase web traffic, generate leads, and enhance customer loyalty. My campaigns included focused materials, landing pages, social posts, digital ads, and internal communications on various topics and platforms. In this role I also grew my mentoring and leadership skills by managing graphic designers and graphic design interns.
Altair has committed to reducing its environmental impact and enhancing its social responsibility. We updated and released our company Sustainability Report for the past two years to showcase our progress and achievements in these areas. In the latest draft, I worked with executives to collect and present the following information: - our sustainability goals and intentions - our performance indicators and metrics - our best practices and case studies As the art director, I designed and formatted the report to reflect our brand identity and values, as well as to communicate our sustainability story effectively and visually.
For the past 10 years, Altair has organized and hosted an awards competition, The Enlighten Award, for companies leading the way in sustainable practices in their business. Two years ago, I had the opportunity to re-fresh the event branding: I designed a new look and feel, color scheme, iconography, and typography that conveyed a sense of innovation, excellence, and environmental responsibility. I also wrote a new tag-line for the event that captured its essence and appealed to its audience: 'Great Minds Think Light'.
The videos below are part of a four-part explainer series on YouTube. The series showcases Altair’s expertise in simulation, data analytics, cloud computing, and high-performance computing, aligning with the keywords that users are searching for according to SEO research. As the art director on this project, I ensured that the videos followed Altair’s brand standards and created a consistent and engaging visual style. I worked closely with the marketing and video teams to select the colors, fonts, graphics, and animations that best suited the topics and the audience. The series was promoted on YouTube through paid ads and has achieved over 100,000 views for each video.
