Baobab Fare Restaurant in Detroit is building their retail line and brand, SOKO by Baobab Fare. One of their first products sold in retail store was their coffee beans. The products started with two types of beans and then expanded to three. When the coffee expanded we took this opportunity to redefine the color story between each product so that each is distinct from the other while utilizing all the brand colors. We also decided to incorporate “By Baobab Fare” to the logo lock-up to leverage the restaurant recognizability to build up the fresh retail brand.

Design Team: Aliado Studio, Elias Mule