Campaigns
Art Direction • Design • Project Management
In Altair's Digital Debunking series, we put our engineering simulation software to the test of simulating whether it would be physiologically possible to perform the James Bond corkscrew-jump over the river. This digital campaign was launched around the 2021 release of the latest James Bond movie and landed Altair a mention in Popular Science magazine, a first for the company. The campaign included a landing page with articles and simulation videos. I designed artwork for all the campaign and promotional materials, including google dynamic ads.
As an Art Director at Altair, I have led and managed the creative aspects of various campaigns that showcase Altair's expertise and leadership in computational science. These campaigns aim to increase brand recognition and differentiate Altair from its competitors. In addition, I have collaborated with technology partners to develop and market co-branded assets and materials that reach and engage diverse audiences.
